Vital by POET Magazine

As Creative Director, I led the redesign of a quarterly magazine produced by the in-house communications team, transforming it into a more cohesive and editorially driven publication. The goal was to better reflect the organization’s credibility while improving clarity, usability, and visual impact.

I established a simplified design system centered on strong photography, clear hierarchy, and bold, scannable headlines. I also introduced a repeatable structure of layouts and sections, creating consistency across issues while allowing flexibility for evolving content.

The result is a more polished and professional magazine—one that is easily recognizable, efficient to produce, and reinforces trust as a reliable source of industry and company information for a bioproducts company driving meaningful change.