POET Branding

Driven by ideas and refined through design, my work combines creative direction with strong visual execution. A brand must reflect a cohesive system—where typography, color, and composition work together to tell a clear, compelling story.

At POET, I led a rebrand that reframed the visual narrative and emotional response to the company. In an industry often defined by outdated visual aesthetic, I developed a system that highlights the company’s agricultural roots while positioning it at the forefront of biotechnology and sustainable innovation.